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2024 | OriginalPaper | Chapter

6. The Data-Driven Communicator

Authors : Anne Katrine Lund, Mette Refshauge

Published in: Mastering Corporate Communication

Publisher: Springer Nature Switzerland

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Abstract

Listening, measuring and evaluating are key elements in the work of a professional communicator. You can only facilitate contact with stakeholders by actually knowing what they think, believe and feel. You can only know whether an intervention is successful if you keep an eye on its impact. And you can only develop and improve initiatives by constructively evaluating what works and what may be done even better. This chapter focuses on the listening, measuring and evaluating part of the communication work of the professional communicator.

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Footnotes
1
Audience.
 
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Metadata
Title
The Data-Driven Communicator
Authors
Anne Katrine Lund
Mette Refshauge
Copyright Year
2024
DOI
https://doi.org/10.1007/978-3-031-50232-3_6