The Development of the Creative Industries Sector of Computer Games in Poland

Creative industries in Poland and around the world are among the most promising sectors of the economy that also affect the development of traditional industries. This stems from a high level of innovativeness of companies belonging to the creative industries sector and their high flexibility to adapt to the expectations of their customers. Foreign as well as Polish examples indicate that companies that are part of creative industries can very quickly become global companies, reaffirming that intellect, talent and creativity can be a key factor for the company’s success in the global market. The paper aims to (i) present what the creative sector is (ii) show how to develop the sector of computer games in Poland and in the whole world; (iii) present the case study of the company that has achieved spectacular success in the computer games market. The company is CD Projekt, the manufacturer of “The Witcher” which sold 600,000 copies worldwide in the first 3 months after its 2007 début.