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Published in:
2021 | OriginalPaper | Chapter
7. The Dissemination of Corporate Newsrooms in Practice: Empirical Studies
Authors : Christoph Moss, Mona Sadrowski
Published in: The Corporate Newsroom
Publisher: Springer International Publishing
Abstract
While Newsrooms have been researched in journalism science for several years, they represent a relatively new and, above all, still unexplored organisational form for corporate communications. This article presents two studies that attempt to close the research gap. In 2019, the Brand & Retail Management Institute @ ISM examined the question: what do companies expect from introducing a Corporate Newsroom (Moss 2019)? The survey was conducted in 2019 in the DACH region. Previously Sadrowski (2015) wanted to find out how the Newsroom concept was applied in German communications departments.