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About this book

This book is a novel and inspiring research work on creative industry clusters in China. Seldom has literature on CCIPs dealt with the detailed economic logic and operational methods of a CCIP. The author not only does a detailed comparison of two business models of Cultural-Creative Industries Parks (CCIPs) using classic qualitative methodology through two case studies, Shenzhen OCT-LOFT as a “Culture Highland” model and Guangzhou 289 Art Park as a “Modular System” model, but also proposes a practical 4C model as the business framework for CCIPs. This book will be of interest to urbanists, scholars of the culture economy, creative industries and China scholars.

Table of Contents

Frontmatter

Chapter 1. Introduction

Abstract
This chapter works as a general introduction of the topic and the main content of the book. It proposed the dilemma that cultural-creative industries park (CCIP) is a recently emerging important issue with the rise of cultural-creative industries, but the discursive usage of a series of correlated concepts made the research difficult, and sometimes even impossible. How to make the extensive research around similar concepts like creative cluster, creative agglomeration, cultural district, cultural parks and cultural-creative industries park more concrete, detailed and practical is what this book tries to deal with. This chapter raised the research question, generalized research status and set its research context and research perspective.
Vivian Yuan Yuan

Chapter 2. Correlated Concepts and Theory Developments

Abstract
In order to give a theoretic definition of CCIP in mainland China based on the comparison and contrast with other notions of different countries or different development stages, this chapter contributes an elaborate literature review on this issue. It discusses the evolution of some correlated concepts, such as “cultural industry”, “cultural industries”, “creative industries” and “cultural-creative industries”. Then it differentiates some very close notions among “cultural district”, “cultural industries district”, “creative cluster”, “cultural-creative park” and “cultural-creative industries park”. Based on the literature review of the notions and academic papers on CCIP and the definitions of business model, this chapter points out that the perspective of management on this topic is extremely weak and scarce, but it’s exactly what this study tries to contribute.
Vivian Yuan Yuan

Chapter 3. Research Methodology

Abstract
This chapter illustrates the methodology of this research, which contains the features of the research fields, how to collect field data, how to do qualitative interviews, how to analyze the content of the interview with its scripts and what are the analysis methods of this qualitative research.
Vivian Yuan Yuan

Chapter 4. The Case Study on the Business Model of OCT-LOFT

Abstract
This chapter presents the first case study, exploring the business model of OCT-LOFT. What is the secret that this CCIP could keep flourishing for over ten years? As the first and maybe the most renowned CCIP of Shenzhen, what is the inner connections among the city, the OCT Group and OCT-LOFT? This case study is based on the data from the researcher’s ten years’ living experience, intensive field studies and in-depth qualitative interviews with key managers and some entrepreneurs who are working in it. Taking the perspective of creative management, the analysis of this case consequently generated a “cultural highland” model of CCIP, which would make the case study literature on OCT-LOFT more diversified for the future researchers and more inspiring for CCIP managers in operation.
Vivian Yuan Yuan

Chapter 5. The Case Study on the Business Model of 289 Art Park

Abstract
This chapter will elaborate the developing process of 289 Art Park and analyze this new kind of CCIP business model based on the in-depth qualitative interviews and field studies and finally generalize this kind of so-called replicable CCIP as a “modular system” model.
Vivian Yuan Yuan

Chapter 6. Comparison of the Two Cases

Abstract
This chapter is a very key chapter of this research. It generalized two kinds of CCIP business models through the comparison of the two cases. One is “Cultural Highland Model” represented by OCT-LOFT, while the other is “Modular System Model” represented by 289 Art Park. And then by comparison of the similarities of the two cases and with the examination of the four constructs in the business model definition given in Chap. 2 through a literature review, the chapter proposed a 4C model (context, culture, community, correlation) for CCIP business model design, which would be very useful for practitioners in CCIP developing and managing.
Vivian Yuan Yuan

Chapter 7. Research Implications and Conclusions

Abstract
This chapter goes back to the literature of CCIP research and concludes the research implications and practical implications of this study. And finally, the concluding part of this chapter points out the limitation of this research and gives some suggestions on the future research directions.
Vivian Yuan Yuan

Backmatter

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