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Platforms that enable sharing have become revenue machines, evoking basic emotions to maximize the number of hours individuals spend on their site. Curiosity about how others live their lives can be satisfied by lingering on social media sites. Images accompanied by bite-sized annotations become daily refreshed résumés. The advertising-driven business model supports free platforms for the supply of content, quite often trivia, in order to build self-image. Demand for content is encouraged by free information, increased leisure time and flexible consumption via mobile devices.
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Abrahamson, Katherine, John Haltiwanger, Kristin Sandusky and James Spletzer, December 2018. The Rise of the Gig Economy: Fact or Fiction. US Census Bureau Working Paper.
Basu, Kaushik. 2018. Markets and Manipulation: Time for a Paradigm Shift, JEL 56 (1), March.
Bhatt, Swati. 2017. How Digital Communication Technology Shapes Markets: Redefining Competition, Building Cooperation. New York: Palgrave Macmillan. CrossRef
Economist. 2018. Non-Tech businesses are beginning to use artificial intelligence at scale. Retrieved from https://www.economist.com/news/special-report/21739431-artificial-intelligence-spreading-beyond-technology-sector-big-consequences
Kahneman, Daniel. 2011. Thinking Fast and Slow, New York: Farrar, Strauss & Giroux, 2011.
Kumar, Ashish, Ram Bezawada, Rishika Rishika, Ramkumar Janakiraman and P.K. Kannan. 2016. From Social to Sale: The Effects of Firm Generated Content in Social Media on Customer Behavior. Journal of Marketing 80, January.
Lee, Edmund. January 23, 2019. BuzzFeed Plans Layoffs as It Aims to Turn Profit. New York Times, Accessed 1/24/19 from https://www.nytimes.com/2019/01/23/business/media/buzzfeed-layoffs.html
Mas, Alexandre and Amanda Pallais. 2017a. Labor Supply and the Value of Non-Work Time: Experimental Estimates from the Field, Working Paper, Princeton University, September.
Mas, Alexandre and Amanda Pallais. 2017b. Valuing Alternative Work Arrangements, Working Paper, Princeton University, March.
Matsa, Katerina and Elisa Shearer. 2018. News Use Across Social Media Platforms 2018, Pew Research Center. Accessed 1/24/19 from http://www.journalism.org/2018/09/10/news-use-across-social-media-platforms-2018/
Pew Research Center. 2018. Digital News Fact Sheet. Accessed 1/24/2019 from http://www.journalism.org/fact-sheet/digital-news/
Winkielman, Piotr and John Cacioppo. 2001. Mind at Ease Puts a Smile on the Face: Psychophysiological Evidence That Processing Facilitation Elicits Positive Affect, Journal of Personality and Social Psychology 81, pp. 289–1000. CrossRef
Wu, Tim. 2016. The Attention Merchants, New York: Alfred A. Knopf.
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