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4. The Effect of Eco-Label Logos Visual Design on Consumers’ Sustainability Perceptions: An Empirical Study

  • 2025
  • OriginalPaper
  • Chapter
Published in:
Author
Carmela Donato
Published in
Eco-Label Visual Design and Sustainability
Publisher
Springer Nature Switzerland

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Abstract

The chapter delves into the impact of eco-label logos on consumers' sustainability perceptions, focusing on the role of visual complexity, conceptual complexity, color, and textual information. It presents an empirical study that examines these design elements' effects on both sustainability perceptions and label adoption. The research highlights the importance of visual and conceptual clarity in eco-label design, emphasizing how these elements influence consumer trust and purchasing decisions. The findings offer valuable insights for designers and marketers aiming to create more effective and credible eco-labels.
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previous chapter Aesthetic Influence on Consumer Behavior
next chapter Implications for Academics, Practitioners, and Policymakers
Title
The Effect of Eco-Label Logos Visual Design on Consumers’ Sustainability Perceptions: An Empirical Study
Author
Carmela Donato
Copyright Year
2025
Book
Eco-Label Visual Design and Sustainability

Print ISBN: 978-3-031-82760-0

Electronic ISBN: 978-3-031-82761-7

Copyright Year: 2025

DOI
https://doi.org/10.1007/978-3-031-82761-7_4
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