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2015 | OriginalPaper | Chapter

The Effect of Psychographic Variables on Consumer Satisfaction

Author : Soo-Young Moon

Published in: Proceedings of the 1993 World Marketing Congress

Publisher: Springer International Publishing

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This study attempted to identify why some people are more satisfied with a mall than others. This study found two preliminary results. First, discriminant analysis indicated that a “value seeking group” is more prone to be satisfied with its decision for selecting a mall than a “social shopping group.” Second, the shopping profile psychographic variables can easily identify which consumers are more likely to be satisfied with the same kind of service or product than others.

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previous chapter Self-Monitoring, Social Approval of Appearance and Conformity of Asian-American and Anglo-American Women: Implications for Consumer Behavior
next chapter Schematic Discrepancy and Product Involvement among Light and Heavy Users
Metadata
Title
The Effect of Psychographic Variables on Consumer Satisfaction
Author
Soo-Young Moon
Copyright Year
2015
Book
Proceedings of the 1993 World Marketing Congress

Print ISBN: 978-3-319-17322-1

Electronic ISBN: 978-3-319-17323-8

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-17323-8_98