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2012 | OriginalPaper | Chapter

15. The Emerging Properties of Business Models: A Systemic Approach

Author : Andrea Cocchi

Published in: Technology Transfer in a Global Economy

Publisher: Springer US

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Abstract

Aim of this paper is to explore the emerging properties of business models design processes in complex contexts such as a traditional manufacturing cluster. To do we distinguish between a static and dynamic perspective on business models, profiting from a critical analysis of the recent literature. Then we define the service orientation landscape for manufacturing sectors, approaching different strands of analysis. On this canvass, we present our case scenario based on an ongoing project for the design and delivery of new business model concept for the machine tool sector, based on renting and leasing. The analysis of this case will allow us to draft some conclusions about the emerging properties of business models design processes in context different form the one traditionally used to this kind of activities: a cluster of Italian SMEs. The interesting aspects accruing form this analysis lies on the different roles played by public and semi public institutions in participating to this pilot project. Moreover, the business models’ systemic impact and strategic dimensions will be explored, showing how this tool can be considered as a systemic instrument for the governance of the innovative processes.

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Title: The Emerging Properties of Business Models: A Systemic Approach
Author: Andrea Cocchi
Publisher: Springer US
Book: Technology Transfer in a Global Economy
Print ISBN: 978-1-4614-6101-2

Electronic ISBN: 978-1-4614-6102-9

Copyright Year: 2012
DOI: https://doi.org/10.1007/978-1-4614-6102-9_15

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