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Minority Marketing: Then and Now Read chapter Read first chapter

2015 | OriginalPaper | Chapter

The English and Non French Market in Quebec: Issues and Prospects1

Authors : Robert D. Tamilia, Stanley J. Shapiro

Published in: Minority Marketing: Issues and Prospects

Publisher: Springer International Publishing

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The status of the Quebec market is a minority one in North America but is in the majority within the Province. The anglophone and non French market is, however, a minority one within Quebec, but is in the majority outside the Province. This paper examines the current status of this minority market and discusses some of the marketing issues related to the impact of the Charter of the French Language on it.

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Metadata
Title
The English and Non French Market in Quebec: Issues and Prospects1
Authors
Robert D. Tamilia
Stanley J. Shapiro
Copyright Year
2015
Book
Minority Marketing: Issues and Prospects

Print ISBN: 978-3-319-17391-7

Electronic ISBN: 978-3-319-17392-4

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-17392-4_21