The Evaluation of Faculty Performance in Research and Service: Some Practical Benchmarks

This paper attempts to provide practical benchmarks for resolving four issues that are often contentious during the typically annual merit evaluation of marketing fuculty at US business schools. These are: (1) realistic weights for teaching, research and service, (2) consistency in the evaluation of research and service performance, (3) the issue of single versus multiple authorship and, (4) the importance given to various service activities. Specifically, the paper presents and analyzes mail survey data from chairs as well as members of performance evaluation committees of marketing departments at US business schools with and without a doctoral program. Similar data, obtained from finance faculty of the same schools, are also presented for comparison purposes.