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2020 | OriginalPaper | Chapter

5. The Evolution of the German Anti-food Waste Movement: Turning Sustainable Ideas into Business

Authors : Johanna F. Gollnhofer, Daniel Boller

Published in: Food Waste Management

Publisher: Springer International Publishing

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Abstract

Based on a longitudinal approach, Gollnhofer and Boller trace the German anti-food waste movement. They followed the anti-food waste movement from 2012 to 2016 as it grew from a group of dumpster divers into a collective based on food sharing and resulted in a movement that motivated retailers to change some of their business routines (i.e. selling blemished fruits and vegetables). They contribute to prior literature by showing how the idea of selling ugly fruit and vegetables gained ground in the German market based on three underlying theoretical processes, namely (1) raising awareness, (2) recalibrating practices, and (3) monetising practices.

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Metadata
Title
The Evolution of the German Anti-food Waste Movement: Turning Sustainable Ideas into Business
Authors
Johanna F. Gollnhofer
Daniel Boller
Copyright Year
2020
DOI
https://doi.org/10.1007/978-3-030-20561-4_5

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