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2015 | OriginalPaper | Chapter

The Export of Hangzhou’s Cultural and Creative Products (Services) and Its Development Overseas

Authors : Yongqiang Chen, Xiutian Zheng, Xin Tong

Published in: Transactions on Edutainment XI

Publisher: Springer Berlin Heidelberg

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Abstract

The promotion of the export of cultural and creative products (services) helps to adjust the trade structure of Hangzhou, drive the development of the cultural and creative industries and the transformation and update of the economic structure, enhance Hangzhou’s popularity and reputation, and improve the city image; meanwhile, it facilitates the global cultural exchange and sharing of civilization created by human beings. After the analysis of the status quo of Hangzhou’s cultural and creative industries, this paper explores the factors that influence the export of the cultural and creative industries of Hangzhou, and then discusses the problems with and measures for the export of cultural and creative products of Hangzhou by meanwhile drawing upon the experience of the countries which are advanced in the industries.

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Footnotes
2
Copyright Industries in the U.S. Economy: The 2011 Report, by Stephen E. Siwek of Economists Incorporated, prepared for the International Intellectual Property Alliance (IIPA) released on November 2, 2011.
 
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Metadata
Title
The Export of Hangzhou’s Cultural and Creative Products (Services) and Its Development Overseas
Authors
Yongqiang Chen
Xiutian Zheng
Xin Tong
Copyright Year
2015
Publisher
Springer Berlin Heidelberg
Book
Transactions on Edutainment XI

Print ISBN: 978-3-662-48246-9

Electronic ISBN: 978-3-662-48247-6

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-662-48247-6_19

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