This paper deals with the problems of formalizing research heuristics used in the process of empirical typologization of social objects or phenomena. To solve these problems, the means of the JSM method of automated research support are used. The results of the study of helping behavior, including various forms of corporate and individual volunteering, are presented. Significant differences in some determinant factors of helping behavior are revealed. Recommendations for the social policy of companies in relation to the volunteer activities of employees are proposed.