The Future of E-Mobility

Investigating the Role of Electric Mobility for Consumers and Industries

Author: David D’Acunto

Publisher: Springer Nature Switzerland

Part of: Springer Professional "Wirtschaft+Technik" , Springer Professional "Technik"

Table of Contents

About this book

E-mobility is the future. Its development and consumer adoption are strongly contributing to several of the UN's Sustainable Development Goals, playing a huge role in the shift from linear to circular economies. Providing extensive insight into this dynamic, the book reviews extant management and marketing research describing the E-mobility state-of-the-art literature from a twofold perspective; industries and consumers. Industries must consider the benefits and drawbacks related to E-mobility implementation in their business models and strategies, including the communication (online and offline) to stakeholders of such advancements. Meanwhile, consumers experience different perceptions and motivations including barriers related to the adoption of E-mobility, leading in turn to different behaviors across generational cohorts (e.g. Gen Z and Gen Alpha versus Millennials). Offering an empirical analysis based on a consumer survey, this book sheds light on all these aspects, thus giving useful insights to academics, marketers and policy makers into the challenges facing consumers in their E-mobility adoption.

Frontmatter

Chapter 1. Introduction to Electric Mobility

Abstract

This chapter introduces the concept of electric mobility, emphasizing its necessity in contemporary transportation, and discusses the urgent need for electric mobility due to environmental concerns and resource depletion. A comparative analysis of traditional and electric vehicles highlights the benefits of the latter in terms of efficiency and sustainability. The chapter then discusses the significance of electric mobility for both consumers and industries, detailing how it empowers consumer choices and offers economic advantages for organizations. The chapter closes by examining the role of electric mobility in fostering the transition from linear to circular economies, illustrating how it supports sustainable development and resource efficiency. This comprehensive overview underscores the pivotal role of electric mobility in driving a greener and more resilient future.

David D’Acunto

Chapter 2. Literature Review

Abstract

This chapter presents a comprehensive literature review on electric mobility, focusing on the examination of current marketing and consumer research in the field. It provides an overview of the latest technologies and advancements in electric mobility, highlighting key innovations. The chapter delves into consumers' perceptions and the barriers to adopting electric vehicles (EVs), offering insights into the challenges faced by potential users. The chapter also reviews policy and regulatory frameworks designed to promote electric mobility, analyzing their effectiveness and impact. Additionally, it discusses the crucial role of innovative aspects (e.g., lithium batteries) that drive the advancement of electric mobility. This review offers a foundational understanding of the multifaceted landscape of electric mobility.

David D’Acunto

Chapter 3. Industry Perspective

Abstract

The emergence of electric mobility (EM) significantly influences and reshapes the business models of organizations across various industries. This chapter explores electric mobility from the perspective of industries, dealing with the economic and environmental benefits of its implementation. It examines the significant impacts electric mobility has on various industries, discussing innovative business models and strategies related to electric mobility. The chapter also addresses how industries communicate their commitment to EM and their advancements to the market both online and offline. The chapter then addresses the implications for traditional manufacturers and the oil industry, highlighting the transformative effects of EVs adoption on such contexts. In conclusion, the chapter delves into the revolutionary changes in supply chains within the automotive industry and for urban logistics, showcasing the broader industrial shifts prompted by electric mobility.

David D’Acunto

Chapter 4. Consumer Perspective

Abstract

This chapter delves into the consumer perspective on electric mobility, exploring and describing the key motivators and barriers affecting the adoption of electric vehicles (EVs). It analyzes consumer perceptions and experiences with EVs, shedding light on practical strategies currently used by EV manufacturers to meet market needs. Furthermore, it proposes solutions to overcome the existing barriers to consumer adoption, aiming to facilitate a smoother transition to electric mobility. The chapter then offers a specific focus on the next generation of consumers (e.g., Generation Z) exploring and discussing their unique attitudes and potential influence on the market. By examining these diverse facets, the chapter provides a thorough understanding of consumer behavior and the factors that drive or hinder the widespread acceptance of electric vehicles.

David D’Acunto

Chapter 5. Empirical Evidence

Abstract

The empirical evidence presented in this chapter offers significant insights into the factors that impact consumers' attitudes and intentions to buy electric vehicles. A sample of 153 Italian consumers has been surveyed to investigate their electro-compatibility profile and their general attitudes and knowledge towards EVs. The results underscore the crucial roles of transparent information dissemination and infrastructure development in speeding up the adoption of electric mobility in Italy. The findings also suggest the need for additional research to understand diverse perceptions beyond the Italian context, especially as circumstances evolve. These insights offer valuable data-driven perspectives on consumer behavior and market trends, contributing to a deeper understanding of the factors influencing electric vehicle adoption.

David D’Acunto

Chapter 6. Discussion

Abstract

This final chapter provides a comprehensive discussion on electric mobility, summarizing the book contribution and highlighting key areas of intervention. It explores the integration of e-mobility with the United Nations Sustainable Development Goals (SDGs), specifically addressing how electric mobility contributes to Affordable and Clean Energy (Goal 7), Industry, Innovation, and Infrastructure (Goal 9), Sustainable Cities and Communities (Goal 11), Responsible Consumption and Production (Goal 12), and Climate Action (Goal 13). The chapter underscores the pivotal role of electric mobility in achieving these goals, providing key insights and contributions to the field. Recommendations are made for consumers, industries, and policymakers to further enhance the adoption and impact of electric mobility. Additionally, future research directions are proposed.

David D’Acunto

Backmatter

Title: The Future of E-Mobility
Author: David D’Acunto
Publisher: Springer Nature Switzerland
Electronic ISBN: 978-3-031-65053-6
Print ISBN: 978-3-031-65052-9
DOI: https://doi.org/10.1007/978-3-031-65053-6