The Future of E-Mobility
Investigating the Role of Electric Mobility for Consumers and Industries
- 2024
- Book
- Author
- David D’Acunto
- Publisher
- Springer Nature Switzerland
About this book
E-mobility is the future. Its development and consumer adoption are strongly contributing to several of the UN's Sustainable Development Goals, playing a huge role in the shift from linear to circular economies. Providing extensive insight into this dynamic, the book reviews extant management and marketing research describing the E-mobility state-of-the-art literature from a twofold perspective; industries and consumers. Industries must consider the benefits and drawbacks related to E-mobility implementation in their business models and strategies, including the communication (online and offline) to stakeholders of such advancements. Meanwhile, consumers experience different perceptions and motivations including barriers related to the adoption of E-mobility, leading in turn to different behaviors across generational cohorts (e.g. Gen Z and Gen Alpha versus Millennials). Offering an empirical analysis based on a consumer survey, this book sheds light on all these aspects, thus giving useful insights to academics, marketers and policy makers into the challenges facing consumers in their E-mobility adoption.
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Table of Contents
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Frontmatter
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Chapter 1. Introduction to Electric Mobility
David D’AcuntoThe chapter 'Introduction to Electric Mobility' delves into the transformative potential of electric mobility in addressing environmental sustainability and efficient transportation. It highlights the advantages of EVs over traditional combustion engine vehicles, including reduced emissions, lower operating costs, and advanced technological features. The text explores the challenges and opportunities electric mobility presents for consumers and industries, emphasizing the need for policy support and infrastructure development. It also discusses the role of electric mobility in urban planning and the transition toward a circular economy, making it a compelling read for those interested in the future of sustainable transportation.AI Generated
This summary of the content was generated with the help of AI.
AbstractThis chapter introduces the concept of electric mobility, emphasizing its necessity in contemporary transportation, and discusses the urgent need for electric mobility due to environmental concerns and resource depletion. A comparative analysis of traditional and electric vehicles highlights the benefits of the latter in terms of efficiency and sustainability. The chapter then discusses the significance of electric mobility for both consumers and industries, detailing how it empowers consumer choices and offers economic advantages for organizations. The chapter closes by examining the role of electric mobility in fostering the transition from linear to circular economies, illustrating how it supports sustainable development and resource efficiency. This comprehensive overview underscores the pivotal role of electric mobility in driving a greener and more resilient future. -
Chapter 2. Literature Review
David D’AcuntoThe chapter delves into the state-of-the-art marketing and consumer research on electric mobility, emphasizing the shift in marketing strategies necessitated by evolving consumer preferences and environmental imperatives. It discusses the multifaceted approach required for effective EV marketing, including targeted campaigns, educational initiatives, and the influence of social norms and government policies. The text also explores the technological advancements in electric mobility, particularly lithium battery technology, and the challenges and opportunities they present. Additionally, it highlights the importance of sustainable material sourcing, recycling, and the integration of EVs with renewable energy sources. The chapter concludes by emphasizing the need for a comprehensive and multifaceted policy framework to promote electric mobility and address the barriers to widespread EV adoption.AI Generated
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AbstractThis chapter presents a comprehensive literature review on electric mobility, focusing on the examination of current marketing and consumer research in the field. It provides an overview of the latest technologies and advancements in electric mobility, highlighting key innovations. The chapter delves into consumers' perceptions and the barriers to adopting electric vehicles (EVs), offering insights into the challenges faced by potential users. The chapter also reviews policy and regulatory frameworks designed to promote electric mobility, analyzing their effectiveness and impact. Additionally, it discusses the crucial role of innovative aspects (e.g., lithium batteries) that drive the advancement of electric mobility. This review offers a foundational understanding of the multifaceted landscape of electric mobility. -
Chapter 3. Industry Perspective
David D’AcuntoThe chapter delves into the environmental advantages of electric mobility (EM), emphasizing its role in reducing greenhouse gas emissions and enhancing air quality, particularly in urban areas. It discusses the efficient use of resources and energy, as well as the positive impact on noise pollution and urban planning. Additionally, the chapter explores the transformative effects of EM on various industries, including the automotive sector, energy providers, and infrastructure developers. It highlights the challenges and opportunities these industries face as they adapt to the shift toward electric vehicles. The text also touches on the broader societal and cultural shifts driven by EM, including changes in consumer behavior and the promotion of sustainability. The chapter concludes by emphasizing the need for a comprehensive approach to EM adoption, involving collaboration across industries and the development of sustainable energy infrastructure.AI Generated
This summary of the content was generated with the help of AI.
AbstractThe emergence of electric mobility (EM) significantly influences and reshapes the business models of organizations across various industries. This chapter explores electric mobility from the perspective of industries, dealing with the economic and environmental benefits of its implementation. It examines the significant impacts electric mobility has on various industries, discussing innovative business models and strategies related to electric mobility. The chapter also addresses how industries communicate their commitment to EM and their advancements to the market both online and offline. The chapter then addresses the implications for traditional manufacturers and the oil industry, highlighting the transformative effects of EVs adoption on such contexts. In conclusion, the chapter delves into the revolutionary changes in supply chains within the automotive industry and for urban logistics, showcasing the broader industrial shifts prompted by electric mobility. -
Chapter 4. Consumer Perspective
David D’AcuntoThis chapter delves into the intricate landscape of consumer perspectives on electric mobility, focusing on the motivators and barriers that influence the adoption of electric vehicles (EVs). Environmental consciousness, economic benefits, and technological fascination are key drivers pushing consumers toward EVs. However, significant hurdles such as range anxiety, inadequate charging infrastructure, high upfront costs, and concerns about battery life and resale value continue to impede widespread adoption. The chapter explores how these factors vary across different regions and cultures, influenced by technological development, environmental awareness, and government policies. It also highlights the growing interest and influence of the next generation of consumers, particularly Gen Z and Gen Alpha, who prioritize sustainability and advanced technology. The chapter concludes with practical strategies for overcoming these barriers, including financial incentives, infrastructure development, educational campaigns, and supportive government policies, aiming to accelerate the transition to a more sustainable and eco-friendly transportation future.AI Generated
This summary of the content was generated with the help of AI.
AbstractThis chapter delves into the consumer perspective on electric mobility, exploring and describing the key motivators and barriers affecting the adoption of electric vehicles (EVs). It analyzes consumer perceptions and experiences with EVs, shedding light on practical strategies currently used by EV manufacturers to meet market needs. Furthermore, it proposes solutions to overcome the existing barriers to consumer adoption, aiming to facilitate a smoother transition to electric mobility. The chapter then offers a specific focus on the next generation of consumers (e.g., Generation Z) exploring and discussing their unique attitudes and potential influence on the market. By examining these diverse facets, the chapter provides a thorough understanding of consumer behavior and the factors that drive or hinder the widespread acceptance of electric vehicles. -
Chapter 5. Empirical Evidence
David D’AcuntoThe chapter delves into the empirical evidence on factors influencing Italian consumers' intention to purchase electric vehicles (EVs). It identifies key drivers such as economic and technological attributes, psychological factors, and environmental concerns. The study also segments potential EV buyers into 'conservative,' 'indifferent,' and 'enthusiastic' groups based on their attitudes and knowledge about EVs. Additionally, it examines the effectiveness of marketing and communication strategies in promoting EV adoption. The research methodology involved an online survey conducted among 153 respondents, providing valuable insights into the current state of EV adoption in Italy.AI Generated
This summary of the content was generated with the help of AI.
AbstractThe empirical evidence presented in this chapter offers significant insights into the factors that impact consumers' attitudes and intentions to buy electric vehicles. A sample of 153 Italian consumers has been surveyed to investigate their electro-compatibility profile and their general attitudes and knowledge towards EVs. The results underscore the crucial roles of transparent information dissemination and infrastructure development in speeding up the adoption of electric mobility in Italy. The findings also suggest the need for additional research to understand diverse perceptions beyond the Italian context, especially as circumstances evolve. These insights offer valuable data-driven perspectives on consumer behavior and market trends, contributing to a deeper understanding of the factors influencing electric vehicle adoption. -
Chapter 6. Discussion
David D’AcuntoDiscussing the transformative potential of electric mobility (e-mobility), this chapter highlights its role in addressing environmental challenges and driving technological advancements. By aligning with UN Sustainable Development Goals, e-mobility promises a future of cleaner transportation, reduced emissions, and economic growth. The study delves into the environmental benefits, economic impacts, consumer behavior, industry transformation, and policy recommendations necessary for the widespread adoption of e-mobility. It also explores the integration of e-mobility with renewable energy sources and smart grid technologies, emphasizing the need for collaborative efforts among consumers, industries, and policymakers to realize its full potential.AI Generated
This summary of the content was generated with the help of AI.
AbstractThis final chapter provides a comprehensive discussion on electric mobility, summarizing the book contribution and highlighting key areas of intervention. It explores the integration of e-mobility with the United Nations Sustainable Development Goals (SDGs), specifically addressing how electric mobility contributes to Affordable and Clean Energy (Goal 7), Industry, Innovation, and Infrastructure (Goal 9), Sustainable Cities and Communities (Goal 11), Responsible Consumption and Production (Goal 12), and Climate Action (Goal 13). The chapter underscores the pivotal role of electric mobility in achieving these goals, providing key insights and contributions to the field. Recommendations are made for consumers, industries, and policymakers to further enhance the adoption and impact of electric mobility. Additionally, future research directions are proposed. -
Backmatter
- Title
- The Future of E-Mobility
- Author
-
David D’Acunto
- Copyright Year
- 2024
- Publisher
- Springer Nature Switzerland
- Electronic ISBN
- 978-3-031-65053-6
- Print ISBN
- 978-3-031-65052-9
- DOI
- https://doi.org/10.1007/978-3-031-65053-6
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