31. The Future of Money

This is the story of a successful industry–academia strategic research project in the area of financial innovation and financial behaviour. Four companies and two research institutions established five payment test scenarios and studied test users’ attitudes to money and payments. It was found that the Danish already e-aware population is ready to adopt mobile payments. When introducing them the studies showed that convenience is the main facilitator and the adoption of new payments depends on three factors: “Control, Value and Context”. This has proved to be a very useful finding. The collaboration has also helped build a growing fintech payment community and supported the further development of a cashless society where new payment solutions may help provide helpful payment solutions for all.