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12. The Future of Work in the Malaysian Film and Television Industry: Risks and Opportunities

Cluster of Future Studies: Past and Futures

  • 2025
  • OriginalPaper
  • Chapter
Published in:
Author
Nur Kareelawati Abd Karim
Published in
Future of Media in Asia
Publisher
Springer Nature Switzerland

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Abstract

This chapter explores the future of work in Malaysia's film and television industry, highlighting both risks and opportunities. It employs Causal Layered Analysis (CLA) to examine the industry's trajectory across four levels: litany, systemic, worldviews/discourses, and myths/metaphors. Key topics include the impact of technological advancements like AI, the preservation of cultural identity amidst global influences, and the need for strategic planning to address governance issues and resource allocation. The analysis reveals systemic challenges such as poor working conditions, de-skilling, and the erosion of local cultural values, while also identifying opportunities for upskilling, knowledge transfer, and enhanced placemaking strategies. The chapter concludes with recommendations for agile, culturally grounded strategies to ensure the industry's sustainability and global competitiveness, emphasizing the importance of preserving cultural authenticity and improving the well-being of creative laborers.
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previous chapter Navigating Asian Media: The Impact of Trendy Dramas on Future East Asian Pop Culture Shifts and Global Culture
Title
The Future of Work in the Malaysian Film and Television Industry: Risks and Opportunities
Author
Nur Kareelawati Abd Karim
Copyright Year
2025
Book
Future of Media in Asia

Print ISBN: 978-3-031-95769-7

Electronic ISBN: 978-3-031-95770-3

Copyright Year: 2025

DOI
https://doi.org/10.1007/978-3-031-95770-3_12
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