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2014 | OriginalPaper | Chapter
The Global Luxury Market
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This chapter addresses the global luxury market, including that in BRIC (Brazil, Russia, India and China) and Latin America. After all, to understand the activities of the Brazilian luxury market, one must have a broad view to compare it to the volume of business in worldwide. Foreign enterprises annually commission surveys from consulting companies to understand the size of the luxury market in high net worth (HNWI) groups in BRIC, in underexploited areas, such as in Latin America, and, more specifically, in promising countries such as Brazil, in order to decide where to invest for profit. Utilizing data from these surveys conducted in the main economic groups will help us to understand the market.