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2021 | OriginalPaper | Chapter

4. The Goals

And guiding principles

Author: Lars Wiedenhoefer

Published in: Digital Customer Experience Engineering

Publisher: Apress

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Abstract

As we are introducing a new discipline, digital customer experience engineering, guidance for the discipline and discipline-specific goals are essential for the practitioners to succeed in their mission toward digital customer experience excellence. In this chapter, we will review the goals, guiding principles, as well as how the discipline meets business and engineering goals.
Metadata
Title
The Goals
Author
Lars Wiedenhoefer
Copyright Year
2021
Publisher
Apress
DOI
https://doi.org/10.1007/978-1-4842-7243-5_4