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The Impact of Generative AI on Product Management in SMEs

  • 2025
  • OriginalPaper
  • Chapter
Published in:
Authors
Devasis Pradhan
Bibhu Dash
Pawankumar Sharma
Sameeh Ullah
Published in
Sustainable Development in Economics, Technology and Environmental Engineering
Publisher
Springer Nature Switzerland

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Abstract

This chapter delves into the transformative potential of ChatGPT models in product management for Small and Medium-sized Enterprises (SMEs). It explores how these AI models can enhance various aspects of product management, including strategy, planning, design, development, and monitoring. The research highlights the positive implications of ChatGPT implementation, such as increased productivity, improved decision-making accuracy, and enhanced customer satisfaction. Additionally, it addresses the challenges faced by SMEs during implementation, including difficulties in integrating the models into existing systems and the need for staff training. The chapter concludes with recommendations for successful implementation, emphasizing the importance of investing in the right technology and ensuring proper staff training. The insights provided are based on a qualitative research approach, involving interviews with product managers, and offer a comprehensive overview of the current and potential impacts of ChatGPT models on product management in SMEs.
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previous chapter Methodology of Marketing Assessment of the Level of Digitalization of a Tourism Enterprise
next chapter The Competitiveness of the Region’s Ecosystem: The Digitalization and Tourism
Title
The Impact of Generative AI on Product Management in SMEs
Authors
Devasis Pradhan
Bibhu Dash
Pawankumar Sharma
Sameeh Ullah
Copyright Year
2025
Book
Sustainable Development in Economics, Technology and Environmental Engineering

Print ISBN: 978-3-031-91952-7

Electronic ISBN: 978-3-031-91953-4

Copyright Year: 2025

DOI
https://doi.org/10.1007/978-3-031-91953-4_16
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