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2023 | OriginalPaper | Chapter

The Impact of Social Media on E-Commerce and Marketing

Authors : Alyaa Khalaf, Ateqa Radhi, Maysa Al Mascati, Mohamed Moosa, Allam Hamdan, Sharifah Syed-Ahmad

Published in: Digitalisation: Opportunities and Challenges for Business

Publisher: Springer International Publishing

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Abstract

This paper reviews how social media has impacted e-commerce and marketing. Social media has a big role today for companies and consumers. Businesses use it for communication, marketing, and other ways to gain profit. The youth around the world are heavy users of social media, including for online purchases. Therefore, businesses are increasingly employing social media within their companies to compete in this digital age.

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Metadata
Title
The Impact of Social Media on E-Commerce and Marketing
Authors
Alyaa Khalaf
Ateqa Radhi
Maysa Al Mascati
Mohamed Moosa
Allam Hamdan
Sharifah Syed-Ahmad
Copyright Year
2023
Book
Digitalisation: Opportunities and Challenges for Business

Print ISBN: 978-3-031-26955-4

Electronic ISBN: 978-3-031-26956-1

Copyright Year: 2023

DOI
https://doi.org/10.1007/978-3-031-26956-1_15

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