Skip to main content

Advanced Search

Projected result for your current search: 0

Search Operators:

You can use operators in your search query to narrow down your results even more. Click on the search operator to see an explanation of how it works.
Finds documents with exactly this word group, in exactly this word order and spelling (e.g. "employer branding").
Finds documents with both search terms (e.g. sales AND bonus).
Finds documents with one or the other search term (e.g. porsche OR volkswagen).
Finds documents with all search terms. Blank space is understood as AND (e.g. man robot production).
Finds documents with no appearance of the word behind NOT (e.g. ford NOT "harrison ford").
Finds documents where the search term is mentioned at least "n" times."n" may be any number (e.g. COUNT(gear)>8).
Finds documents with both search terms in any word order, permitting "n" words as a maximum distance between them. Best choose between 15 and 30 (e.g. NEAR(recruit, professionals, 20)).
Finds documents with the search term in word versions or composites. The asterisk * marks whether you wish them BEFORE, BEHIND, or BEFORE and BEHIND the search term (e.g. lightweight*, *lightweight, *lightweight*).
Finds documents with the search term in different spellings. "?" allows only one character (e.g. organi?ation).
Special characters are understood as AND (e.g. Miller Bros. & Sons).

Semantic Search

powered by (Link opens in a new window)
loading …
Log in
Top

The Impact of Social Media on E-Commerce and Marketing

  • 2023
  • OriginalPaper
  • Chapter
Published in:
Authors
Alyaa Khalaf
Ateqa Radhi
Maysa Al Mascati
Mohamed Moosa
Allam Hamdan
Sharifah Syed-Ahmad
Published in
Digitalisation: Opportunities and Challenges for Business
Publisher
Springer International Publishing

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

This chapter delves into the profound impact of social media on e-commerce and marketing, tracing its evolution from traditional media to the digital era. It discusses how social media platforms have revolutionized consumer behavior and marketing strategies, enabling businesses to engage with a wider audience more effectively and cost-efficiently. The chapter also examines the role of social media in enhancing customer sentiment and personalizing marketing efforts through big data and artificial intelligence. By integrating various research findings and practical examples, the text offers valuable insights into the transformative power of social media in the modern business landscape.
AI Generated

This summary of the content was generated with the help of AI.

Please log in to get access to your license.

Log in Register for free

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Business + Economics & Engineering + Technology"

Online-Abonnement

Springer Professional "Business + Economics & Engineering + Technology" gives you access to:

  • more than 102.000 books
  • more than 537 journals

from the following subject areas:

  • Automotive
  • Construction + Real Estate
  • Business IT + Informatics
  • Electrical Engineering + Electronics
  • Energy + Sustainability
  • Finance + Banking
  • Management + Leadership
  • Marketing + Sales
  • Mechanical Engineering + Materials
  • Insurance + Risk


Secure your knowledge advantage now!

inform now

Springer Professional "Engineering + Technology"

Online-Abonnement

Springer Professional "Engineering + Technology" gives you access to:

  • more than 67.000 books
  • more than 390 journals

from the following specialised fileds:

  • Automotive
  • Business IT + Informatics
  • Construction + Real Estate
  • Electrical Engineering + Electronics
  • Energy + Sustainability
  • Mechanical Engineering + Materials





 

Secure your knowledge advantage now!

inform now

Springer Professional "Business + Economics"

Online-Abonnement

Springer Professional "Business + Economics" gives you access to:

  • more than 67.000 books
  • more than 340 journals

from the following specialised fileds:

  • Construction + Real Estate
  • Business IT + Informatics
  • Finance + Banking
  • Management + Leadership
  • Marketing + Sales
  • Insurance + Risk



Secure your knowledge advantage now!

inform now
previous chapter The Importance of Digital Marketing in Building Brand Loyalty
next chapter The Factors Affecting Online Buying Behavior of Consumers During Crises: Literature Review
Title
The Impact of Social Media on E-Commerce and Marketing
Authors
Alyaa Khalaf
Ateqa Radhi
Maysa Al Mascati
Mohamed Moosa
Allam Hamdan
Sharifah Syed-Ahmad
Copyright Year
2023
Book
Digitalisation: Opportunities and Challenges for Business

Print ISBN: 978-3-031-26955-4

Electronic ISBN: 978-3-031-26956-1

Copyright Year: 2023

DOI
https://doi.org/10.1007/978-3-031-26956-1_15
This content is only visible if you are logged in and have the appropriate permissions.

Premium Partners

    Image Credits
    in-adhesives, MKVS, Ecoclean/© Ecoclean, Hellmich GmbH/© Hellmich GmbH, Krahn Ceramics/© Krahn Ceramics, Kisling AG/© Kisling AG, ECHTERHAGE HOLDING GMBH&CO.KG - VSE