1. The Impact of Sustainable Consumption on Supply Chain Management: An EU-Wide Study

Sustainable consumption is crucial in addressing environmental challenges and promoting responsible production practices. Consumers have the power to drive the adoption of sustainable supply chains through their purchasing choices. Environmentally responsible consumption benefits the environment and incentivises producers to adopt sustainable practices. This study examines how sustainable consumption patterns in the European Union (EU) affect the design and management of sustainable supply chains. A survey of 3129 respondents from different EU regions and demographics gathered data on purchasing habits, product types, purchase frequency, and influencing factors. The data were statistically analysed using clustering to identify common consumption patterns and segments of similar behaviour. Their willingness to pay a premium for sustainable products and purchase intention were tested based on their net household income. The study found that sustainable consumption patterns are closely linked to sustainable supply chain management practices. The study provides valuable insights into the relationship between sustainable consumption patterns and supply chain management across the EU. Sustainable supply chains offer research opportunities for policy, production, and business. Adopting sustainable initiatives in supply chains faces significant barriers, with government support and policies being crucial. The findings can inform policies and strategies to promote sustainable consumption and responsible supply chain practices.