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2021 | OriginalPaper | Chapter

1. The Importance of Acting Today

Getting digital experiences right is not optional

Author: Lars Wiedenhoefer

Published in: Digital Customer Experience Engineering

Publisher: Apress

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Abstract

Before getting started and taking action, a clear understanding of the definition of digital customer experience is needed. This chapter will provide a clear definition, will look at the top three challenges to overcome, and outline the return on investment that can be expected as a motivation to get started today.
Metadata
Title
The Importance of Acting Today
Author
Lars Wiedenhoefer
Copyright Year
2021
Publisher
Apress
DOI
https://doi.org/10.1007/978-1-4842-7243-5_1