Skip to main content
Disciplines
Automotive Business IT + Informatics Construction + Real Estate Electrical Engineering + Electronics Energy + Sustainability Insurance + Risk Finance + Banking Management + Leadership Marketing + Sales Mechanical Engineering + Materials
Events
DE
EN
Books
Journals
Topic Page
Marketing
Start single access now
Access for companies
EXTENDED SEARCH
Log in
Top
Published in:
Consumer Values as Mediators in Social Network Information Search Read chapter Read first chapter

2017 | OriginalPaper | Chapter

The Influence of Majority Agreements on Attitudes

Authors : Heribert Gierl, Franziska Oefele

Published in: Advances in Advertising Research (Vol. VII)

Publisher: Springer Fachmedien Wiesbaden

Log in

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

There are two types of consensus information which express the viewpoint of the majority (Mackie, 1987, p. 42; Freling and Dacin, 2010, p. 163): An individual can be informed that the majority of people are in favor of a product, support a topic, or are proponents of an idea. Alternatively, the individual can get the information that the majority of people dislike a product, reject a topic, or are opponents of an idea. The first case of consensus can be denoted as majority agreement and the latter case as majority disagreement.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

inform now
previous chapter Put It on the Right Side: The Effect of Print Advertisement Location on Product Evaluation
next chapter The Effects of Message Framing and Reference Points of Public Service Announcements on Bystander Intervention in College Students’ Binge-Drinking
Metadata
Title
The Influence of Majority Agreements on Attitudes
Authors
Heribert Gierl
Franziska Oefele
Copyright Year
2017
Book
Advances in Advertising Research (Vol. VII)

Print ISBN: 978-3-658-15219-2

Electronic ISBN: 978-3-658-15220-8

Copyright Year: 2017

DOI
https://doi.org/10.1007/978-3-658-15220-8_15