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Modeling Consumer Distribution Channel Switching Behavior: The Case of Direct Vs. Traditional Channels Read chapter Read first chapter

2015 | OriginalPaper | Chapter

The Influence of Selected Factors on the Perceptions of Managers of Medium Business Firms Regarding Firms of Attorneys

Authors : M. Tait, M. Tait, S. M. van Eeden

Published in: Global Perspectives in Marketing for the 21st Century

Publisher: Springer International Publishing

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The South African service provider is faced with an increasingly turbulent and complex competitive environment. Factors which impact specifically on the environment of service firms, include the growing importance of consumerism and a drastic increase in competition.

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previous chapter Consumers’ Participation in the Service Postencounter and their Attributions for their Performance: The Case of University Students
next chapter Technology-Enabled Service Delivery: Reconciling Managerial and Customer Perspectives
Metadata
Title
The Influence of Selected Factors on the Perceptions of Managers of Medium Business Firms Regarding Firms of Attorneys
Authors
M. Tait
M. Tait
S. M. van Eeden
Copyright Year
2015
Book
Global Perspectives in Marketing for the 21st Century

Print ISBN: 978-3-319-17355-9

Electronic ISBN: 978-3-319-17356-6

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-17356-6_43