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2022 | OriginalPaper | Chapter

3. The Innovation Machine: Efficient Innovation in Corporations

Authors : Lucas Sauberschwarz, Lysander Weiss

Published in: The Corporates Strike Back

Publisher: Springer International Publishing

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Abstract

The chapter deals with the question how efficient innovation can be implemented organizationally. As a basis, the strategic significance of innovation in companies must be clarified. Next, in addition to integrating the 5C process itself, sustainable efficient innovation with major strategic relevance, customer fit and exploitation of the core business also demands a suitable organisational anchoring, possibly in a specific venturing/innovation unit. For these, appropriate conditions must be established in the organisation to enable the seamless implementation of the 5C process, including for instance the right structures, governance, culture and capabilities. As a result, an "efficient innovation unit" can be institutionalised which can cover both the creative problem-solving and the analytical work required to implement the 5C process and sustainably establish efficient innovation in the company.

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Metadata
Title
The Innovation Machine: Efficient Innovation in Corporations
Authors
Lucas Sauberschwarz
Lysander Weiss
Copyright Year
2022
DOI
https://doi.org/10.1007/978-3-030-79114-8_3

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