2010 | OriginalPaper | Chapter
The Integration/Responsiveness-Framework
Authors : Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
Published in: Strategic International Management
Publisher: Gabler
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MNCs are exposed to two sets of strategic forces to which they must respond, but which are at least partly conflicting, namely forces for global integration and forces for local responsiveness. In the Integration/Responsiveness-framework (I/R-framework), a four-fold typology of MNCs has been proposed based on the differing strength of the two forces. This framework is described in detail in this Chapter.