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Display Advertising and Brand Awareness in Search Engines: Predicting the Engagement of Branded Search Traffic Visitors Read chapter Read first chapter

2021 | OriginalPaper | Chapter

The Interaction of Users’ Behavior to the Development of a Distribution and Logistics Network of the Information Technology Companies

Authors : Dimitrios Κ. Nasiopoulos, Damianos P. Sakas, Panagiotis Reklitis

Published in: Business Intelligence and Modelling

Publisher: Springer International Publishing

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Abstract

Communication technologies are increasingly interacting in our professional and personal lives. Intense competition and advanced trends for personalized mobile and communication products and their transfer speed have introduced mass adaptability (Massive Customization, MC), which constitutes a competitive requirement for the Development of a Distribution and Logistics Network of the Information Technology Companies. In order to achieve this process, we suggest a prediction model, with the aid of Agent-Based-Modeling that presents the optimal ranking of the web page. The results of the study are particularly useful for the Logistics companies, as they entail the optimization of the distribution network.

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previous chapter Logistics Companies Reengineering. Change of Leadership and Human Resources Planning Through Management Information Systems
next chapter Social Media Applications in Logistics Companies. Modeling and Simulation of the Problem
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Metadata
Title
The Interaction of Users’ Behavior to the Development of a Distribution and Logistics Network of the Information Technology Companies
Authors
Dimitrios Κ. Nasiopoulos
Damianos P. Sakas
Panagiotis Reklitis
Copyright Year
2021
Book
Business Intelligence and Modelling

Print ISBN: 978-3-030-57064-4

Electronic ISBN: 978-3-030-57065-1

Copyright Year: 2021

DOI
https://doi.org/10.1007/978-3-030-57065-1_23

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