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01-09-2012

The interactions between e-shopping and traditional in-store shopping: an application of structural equations model

Authors: Xinyu Jason Cao, Zhiyi Xu, Frank Douma

Published in: Transportation | Issue 5/2012

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Abstract

As the proliferation of e-commerce leads to ever greater numbers of on-line transactions, transportation planners are interested in the impacts of e-shopping on our strained transportation systems. Although the substitution effect of e-shopping is appealing, previous studies provided mixed results on its impact. Using 539 adult internet users in the Minneapolis-St Paul metropolitan area, this study applied a structural equations model to investigate the interactions among online purchases, in-store shopping, and product information search via internet. We found that online searching frequency has positive impacts on both online and in-store shopping frequencies and online buying positively affects in-store shopping. In particular, the marginal effects of online-buying frequency and online-searching frequency on in-store shopping frequency were estimated at 0.153 and 0.189, respectively. Since the internet as a shopping channel tends to have a complementary effect on in-store shopping, the rise of e-shopping is not likely to be a solution but a challenge to travel reduction.

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Title: The interactions between e-shopping and traditional in-store shopping: an application of structural equations model
Authors: Xinyu Jason Cao
Zhiyi Xu
Frank Douma
Publication date: 01-09-2012
Publisher: Springer US
Published in: Transportation / Issue 5/2012
Print ISSN: 0049-4488
Electronic ISSN: 1572-9435
DOI: https://doi.org/10.1007/s11116-011-9376-3

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