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24-01-2022 | Original Paper

The moderating effect of board gender diversity on the relation between corporate social responsibility and firm value

Authors: Yunyi Li, Charl de Villiers, Lina Zixuan Li, Leye Li

Published in: Journal of Management Control | Issue 1/2022

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Abstract

We examine whether female board representation moderates the effect of corporate social responsibility (CSR) performance on firm value. Using a two-stage dynamic panel generalized method of moments method, we find that the effect of CSR strengths (CSR concerns) on the market assessed firm value, measured by Tobin’s Q and annual stock return, is incrementally more positive (more negative) for firms with greater female representation on the board. Further analysis suggests that female board representation positively moderates the effect of CSR strengths on firm financial performance measured by return on assets (ROA); however, female board representation does not significantly moderate the impact of CSR concerns on ROA. Our findings suggest that board gender diversity enhances the effect of positive CSR performance on firm value, but exacerbates the negative market reactions to CSR concerns. Overall, our evidence suggests that board gender diversity may enhance or destroy firm value depending on a firm’s social and environmental performance in dimensions other than diversity.

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Appendix
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Footnotes
1
The U.S. regulators are considering passing new legislations to mandate female representation on boards of directors (e.g., Hatcher et al., 2020).
 
2
In the context of our study, we refer to negative CSR-related activities as CSR concerns or CSR controversies, and positive CSR-related activities as CSR strengths. In other words, CSR-related strengths (concerns) reflect a positive (negative) CSR performance. We use the term ‘board gender diversity’ to indicate when there is female representation on the board.
 
3
Among the studies that examine the direct effect of female board representation on firm value, while some find no significant association or a negative association (e.g. Adams & Ferreira, 2009; Carter et al., 2010; Chapple & Humphrey, 2014; Haslam et al., 2010; Matsa & Miller, 2013; Rose, 2007), many document a positive association between firm performance and board female representation using both accounting-based and market-based performance measures in a number of jurisdictions (e.g., Campbell & Mínguez-Vera, 2008; Carter et al., 2003; Erhardt et al., 2003; Francoeur et al., 2008; Lückerath-Rovers, 2013; Reguera-Alvarado et al., 2017; Terjesen et al., 2016).
 
4
In terms of the empirical evidence on how CSR performance relates to firm value, while some studies find a negative or no association between certain CSR activities and firm financial performance (e.g., Boyle et al., 1997; Brammer et al., 2006; Seifert et al., 2003), many studies in this area are conclusive of a positive relation (e.gCarter et al., 2000; Chen & Wang, 2011; Herremans et al., 1993; Jiao, 2010; Klassen & McLaughlin, 1996; Menguc & Ozanne, 2005; Preston & O’Bannon, 1997; Ruf et al., 2001; Van Beurden & Gössling 2008).
 
5
See Rao and Tilt (2016) for a review of the empirical evidence on the association between board diversity and CSR performance and reporting.
 
6
Decision-making is likely shaped by the traits and values of the board members. Boards with a higher female director ratio are more likely to have characteristics and behaviors associated with the style of women leaders (Nielsen & Huse, 2010a, b).
 
7
Female board representation may also lead to more effective crisis management, which helps to mitigate the negative effect of CSR concerns on firm value. CSR-related controversies, such as the revelation of CSR concerns, could constitute an organizational crisis, i.e., a situation that significantly threatens or damages the operations, financial conditions, and reputation of a firm (e.g., Hamblin, 1958; Barton, 1993; see a discussion about the BP oil spill crisis at https://​pagecentertraini​ng.​psu.​edu/​public-relations-ethics/​ethics-in-crisis-management/​lesson-1-prominent-ethical-issues-in-crisis-situations/​case-study-tbd/​). Prior literature in leadership and crisis management suggests that leadership abilities that coincide with the stereotypical feminine characteristics, such as being people-oriented, empathic, understanding, and showing concern for others are particularly valuable in managing crisis situations (Eagly & Johnson, 1990; Eagly et al., 1995; Mano-Negrin & Sheaffer, 2004; Ryan & Haslam, 2007). Female leaders are expected to excel at reducing interpersonal conflicts and facilitating mutual understanding and collaboration (Carli, 1990; Eagly, 1992, 2007). Post et al., (2019, p. 216) find evidence supporting the idea of a female leadership trust advantage during crises through interpersonal emotions management, i.e., ‘threat reducing behaviors that anticipate and manage the emotions of others.’ However, to the extent that not all CSR concerns are organizational crises. the interacted effect of female board representation and CSR concerns on firm value through effective crisis management may be limited.
 
8
For example, Volkswagen suffered huge financial losses because of their ‘clean diesel’ scandal (see https://​www.​bbc.​com/​news/​business-34324772).
 
9
The ISS Director database only covers the S&P 1500 firms, which cover approximately 90% of the U.S. market capitalization (Hope & Lu, 2020).
 
10
Following prior studies on the effect of CSR performance and firm value (e.g., Buchanan et al., 2018; Servaes & Tamayo, 2013), we do not exclude financial firms from our sample. To check the robustness of our results, we exclude the firms in the financial industry (SIC code 6000-6999) and our main results are qualitatively unchanged.
 
11
As our arguments used in developing the hypotheses relate to the perception of the investors, it is more suitable to use market assessed firm value rather than accounting-based performance proxy to assess these hypotheses as our main tests.
 
12
Shleifer and Vishny (1997, p. 737) state that “Corporate governance deals with the ways in which suppliers of finance to corporations assure themselves of getting a return on their investment.” CSR, on the other hand, deals with social objectives and stakeholders other than shareholders.
 
13
We thank an anonymous reviewer for suggesting this method.
 
14
The system GMM estimations are based on Roodman (2006) using Stata module ‘xtabond2’. Refer to Wintoki et al., (2012, p. 605) for the codes of running the estimation in Stata.
 
15
We find similar results using two alternative measures of board gender diversity, as shown in Sect. 5.3.
 
16
In the results reported in Tables 3, 4 and 5, we find that the standalone term, CSR_Con, is insignificantly related to TobinQ. This suggests that for firms with no female directors on the board, CSR concerns are not negatively related to market assessed firm value as measured by Tobin’s Q. An explanation for this finding is that CSR concerns for firms with no female representation on the board likely come as no surprise to the market since firms’ CSR performance tends to be sticky (Amin et al., 2020; Habib & Hasan, 2019). It is also likely that the market does not consider the concerns in the firm valuation because they may not be considered relevant.
 
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Metadata
Title
The moderating effect of board gender diversity on the relation between corporate social responsibility and firm value
Authors
Yunyi Li
Charl de Villiers
Lina Zixuan Li
Leye Li
Publication date
24-01-2022
Publisher
Springer Berlin Heidelberg
Published in
Journal of Management Control / Issue 1/2022
Print ISSN: 2191-4761
Electronic ISSN: 2191-477X
DOI
https://doi.org/10.1007/s00187-022-00334-x

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