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Published in: Political Behavior 2/2009

01-06-2009 | Original Paper

The Motivated Processing of Political Arguments

Authors: Charles S. Taber, Damon Cann, Simona Kucsova

Published in: Political Behavior | Issue 2/2009

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Abstract

We report the results of an experiment designed to replicate and extend recent findings on motivated political reasoning. In particular, we are interested in disconfirmation biases—the tendency to counter-argue or discount information with which one disagrees—in the processing of political arguments on policy issues. Our experiment examines 8 issues, including some of local relevance and some of national relevance, and manipulates the presentation format of the policy arguments. We find strong support for our basic disconfirmation hypothesis: people seem unable to ignore their prior beliefs when processing arguments or evidence. We also find that this bias is moderated by political sophistication and strength of prior attitude. We do not find, however, that argument type matters, suggesting that motivated biases are quite robust to changes in argument format. Finally, we find strong support for the polarization of attitudes as a consequence of biased processing.

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Footnotes
1
Ideally, each subject would rate arguments on every issue (8) in every argument style (3), but such a fully factorial design would have taken longer and been more demanding on subjects (entailing 128 arguments to be rated!) than we were comfortable with, so we randomly selected three issues, one for each argument style, for each subject.
 
2
Though we did roughly match the length and complexity of arguments within a type, there is some variance on both. Argument length can be positively related to strength ratings, and indeed in our data length weakly predicts rated strength (in bivariate regressions of strength ratings on word counts conducted separately for the three argument types). However, overall length is balanced between pro and con arguments, so this marginal bias does not affect our results. Keep also in mind that length varies by definition between argument types, where short arguments average 15–20 words and long and two-sided arguments average 30–40 words. We present twice as many short arguments to balance the overall amount of information rated for each argument type.
 
3
With the exception of university funding of unpopular groups, these all are clearly reliable scales (α’s > .7). For that one issue, the reliability coefficient dipped to .5.
 
4
These formed very strong scales with reliability coefficients above .9.
 
5
Attitude position must be folded at the scale midpoint before computing these correlations, since we are testing whether attitude strength is independent of attitude extremity. The sixteen correlations between position and strength for the eight issues at two time points average .28, with a maximum of .41 for tuition raises at time 1.
 
6
All post-test attitude scales, with the exception of funding of unpopular groups (again), were reliable (all α’s > .7).
 
7
Recall that attitude position and strength are independent attitude dimensions in our data, as we would expect theoretically and from prior empirical research.
 
8
Since the comparison is within subjects (rating time for inconsistent arguments minus time for consistent arguments), we control for individual differences in reading times.
 
9
Participants listed their thoughts for four short arguments, two long arguments, and two two-sided arguments, balanced across pro and con. They listed their thoughts immediately after rating each argument.
 
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Metadata
Title
The Motivated Processing of Political Arguments
Authors
Charles S. Taber
Damon Cann
Simona Kucsova
Publication date
01-06-2009
Publisher
Springer US
Published in
Political Behavior / Issue 2/2009
Print ISSN: 0190-9320
Electronic ISSN: 1573-6687
DOI
https://doi.org/10.1007/s11109-008-9075-8

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