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Introduction: Netflix and the Re-invention of Television Read chapter Read first chapter

2018 | OriginalPaper | Chapter

13. The Netflix Audience

Author : Mareike Jenner

Published in: Netflix and the Re-invention of Television

Publisher: Springer International Publishing

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Abstract

This chapter conceptualises the Netflix audience as transnational audience. Transnational audiences have traditionally been conceptualised via social media and online communication. Yet, due to Netflix’ discursive links with television, its audience’s engagement is hardly the same. Television studies have previously conceptualised audiences as national audiences, even if these have become increasingly fragmented since the TV II era. Yet, Netflix’ audience is clearly transnational and fragmented across borders, rather than within them. Though Netflix’ audience can hardly be thought of as an audience of fans, fan studies offer concepts to understand audience formations around specific texts or platforms rather than as a national audience. Thus, this chapter considers how the Netflix audience can be considered as a transnational television audience.

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previous chapter The Transnational and Domestication: Netflix Texts
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Metadata
Title
The Netflix Audience
Author
Mareike Jenner
Copyright Year
2018
Book
Netflix and the Re-invention of Television

Print ISBN: 978-3-319-94315-2

Electronic ISBN: 978-3-319-94316-9

Copyright Year: 2018

DOI
https://doi.org/10.1007/978-3-319-94316-9_13