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2020 | OriginalPaper | Chapter

14. The New Geography of the Automobile Industry: Trends and Challenges in Brazil

Authors : Roberto Marx, Adriana Marotti de Mello, Felipe Ferreira de Lara

Published in: New Frontiers of the Automobile Industry

Publisher: Springer International Publishing

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Abstract

Brazil has become one of the core locations of the automobile industry. In 2015, Brazil was among the world’s ten largest producers of automobiles and among the largest automobile markets, despite its decline in the last two years due to an internal economic crisis. This discussion paper intends to present an overview of the Brazilian automotive industry, emphasizing national public policies.
The Brazilian automotive industry evolved over the past 60 years through four clearly defined steps, from importer to local producer with a limited degree of autonomy in local projects. In fact, undergoing these steps has been related to market importance and attractiveness, government influence through regulations and the development of the “global” strategy of the main manufacturers.

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Metadata
Title
The New Geography of the Automobile Industry: Trends and Challenges in Brazil
Authors
Roberto Marx
Adriana Marotti de Mello
Felipe Ferreira de Lara
Copyright Year
2020
Publisher
Springer International Publishing
Book
New Frontiers of the Automobile Industry

Print ISBN: 978-3-030-18880-1

Electronic ISBN: 978-3-030-18881-8

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-030-18881-8_14

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