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12. The Organisation Remains the Digital Construction Site

  • 2024
  • OriginalPaper
  • Chapter
Published in:
Author
Ralf Strauss
Published in
Data-Driven Customer Engagement
Publisher
Springer Nature Switzerland

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Abstract

The chapter delves into the transformation of marketing organisations into digital-first entities, emphasising the need for agile structures and leadership. It highlights the importance of inspirational leadership and self-organising teams in navigating the digital landscape. The text also explores the challenges of integrating new technologies and the shift towards data-driven marketing. Furthermore, it discusses the role of change management and the need for a strategic narrative to drive successful transformation. The chapter offers practical insights into the organisational and cultural changes required to thrive in the digital age.
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previous chapter On the Way to Composability: The Changing Role of IT
next chapter Case Studies: Lessons Learned from Other Companies
Title
The Organisation Remains the Digital Construction Site
Author
Ralf Strauss
Copyright Year
2024
Book
Data-Driven Customer Engagement

Print ISBN: 978-3-031-64294-4

Electronic ISBN: 978-3-031-64295-1

Copyright Year: 2024

DOI
https://doi.org/10.1007/978-3-031-64295-1_12
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