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Journal of the Academy of Marketing Science

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01-09-2005

The relationship between major-league sports’ official sponsorship announcements and the stock prices of sponsoring firms

Authors: T. Bettina Cornwell, Stephen W. Pruitt, John M. Clark

Published in: Journal of the Academy of Marketing Science | Issue 4/2005

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Title: The relationship between major-league sports’ official sponsorship announcements and the stock prices of sponsoring firms
Authors: T. Bettina Cornwell
Stephen W. Pruitt
John M. Clark
Publication date: 01-09-2005
Publisher: Springer-Verlag
Published in: Journal of the Academy of Marketing Science / Issue 4/2005
Print ISSN: 0092-0703
Electronic ISSN: 1552-7824
DOI: https://doi.org/10.1177/0092070305277385