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Social Network Analysis and Mining

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01-12-2023 | Review Paper

The rise of user profiling in social media: review, challenges and future direction

Authors: Justin Gilbert, Suraya Hamid, Ibrahim Abaker Targio Hashem, Norjihan Abdul Ghani, Fatokun Faith Boluwatife

Published in: Social Network Analysis and Mining | Issue 1/2023

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Abstract

The rise of user profiling in social media is a significant trend driven by the vast amounts of data generated by social media platforms. This article reviews the fundamental aspects of user profiling, including data sources, techniques, trends, and applications. It highlights the challenges in user profiling, such as privacy and security concerns, data ambiguity, and analytics-related problems. The article also provides a comprehensive taxonomy of user profiling in social media and discusses future directions, including spam analysis, automated profiling, and data fusion strategies. The findings are based on a bibliometric analysis of 360 publications, offering a holistic view of the subject and valuable insights for both existing and future researchers in the field.

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Title: The rise of user profiling in social media: review, challenges and future direction
Authors: Justin Gilbert
Suraya Hamid
Ibrahim Abaker Targio Hashem
Norjihan Abdul Ghani
Fatokun Faith Boluwatife
Publication date: 01-12-2023
Publisher: Springer Vienna
Published in: Social Network Analysis and Mining / Issue 1/2023
Print ISSN: 1869-5450
Electronic ISSN: 1869-5469
DOI: https://doi.org/10.1007/s13278-023-01146-0

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