The Role of Affect and History in Russia’s Strategic Conspiracy Narratives in the Context of the War in Ukraine

This chapter examines the role of affect and history in Russia's strategic conspiracy narratives, particularly in the context of the war in Ukraine. It explores how these narratives are used to mobilize the audience and justify geopolitical objectives. The chapter delves into the strategic potential of conspiracy theories, highlighting their appeal and effectiveness in shaping public opinion. It also analyzes the historical and cultural context that underpins these narratives, emphasizing the importance of strategic culture in their dissemination. The chapter concludes by discussing the implications of these narratives for Russia's foreign policy and the broader international community. Additionally, it highlights the role of affective semiosis in strategic communication, explaining how emotional activation can influence decision-making processes. The chapter also explores the use of conspiracy theories in transmedia storytelling, emphasizing their effectiveness in disseminating strategic messages. Overall, the chapter provides a comprehensive analysis of the strategic use of conspiracy narratives in Russian political discourse, offering valuable insights into their role in shaping public opinion and justifying geopolitical objectives.