8. The Role of Technology Entrepreneurship in Facilitating Corporate Donations: A Model for B2B Social e-Business Development

The chapter delves into the evolution of e-Business and its potential in enhancing economic value through customer participation. It highlights the significance of B2B e-Business in transforming business relationships and markets, with Alibaba serving as a prominent example. The study introduces the concept of Social e-Business (SeB) and its application in a B2B context, emphasizing the role of technology entrepreneurship in facilitating corporate donations. The proposed SeB model, validated through a case study of the DONATAWAY mobile app, demonstrates how corporations can contribute to society by integrating donors, distributors, and beneficiaries on a digital platform. The chapter concludes by underscoring the potential of SeB to alleviate poverty and promote social well-being, offering a roadmap for future research and implementation.