Advertisement
Published in:
2023 | OriginalPaper | Chapter
8. The Search Engine Market
Author : Dirk Lewandowski
Published in: Understanding Search Engines
Publisher: Springer International Publishing
Activate our intelligent search to find suitable subject content or patents.
Select sections of text to find matching patents with Artificial Intelligence. powered by
Select sections of text to find additional relevant content using AI-assisted search. powered by (Link opens in a new window)
Abstract
Search engines are operated by commercial companies and must therefore not only be refinanced but also generate profits. This chapter explains which search engines play an important role commercially, how search engines earn money, and what partnerships exist among companies in the search engine market. The search engine market is dominated by Google, and other search engines only play a minor role. Many seem-to-be alternative search engines get their results from either Google or Bing and should, therefore, not be considered search engines but search portals. The information provided in this chapter provides background for discussing alternative search engines (Chap. 11) and the role of search engines (Chap. 15).