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Social Network Analysis and Mining
Published in:

01-12-2016 | Original Article

The social role of social media: the case of Chennai rains-2015

Authors: Mayank Yadav, Zillur Rahman

Published in: Social Network Analysis and Mining | Issue 1/2016

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Abstract

Social media has altered the way individuals communicate in present scenario. Individuals feel more connected on Facebook and Twitter with greater communication freedom to chat, share pictures, and videos. Hence, social media is widely employed by various companies to promote their product and services and establish better customer relationships. Owing to the increasing popularity of these social media platforms, their usage is also expanding significantly. Various studies have discussed the importance of social media in the corporate world for effective marketing communication, customer relationships, and firm performance, but no studies have focused on the social role of social media, i.e., in disaster resilience in India. Various academicians and practitioners have advocated the importance and use of social media in disaster resilience. This article focuses on the role that social media can play during the time of natural disasters, with the help of the recent case of Chennai floods in India. This study provides a better understanding about the role social media can play in natural disaster resilience in Indian context.
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Metadata
Title
The social role of social media: the case of Chennai rains-2015
Authors
Mayank Yadav
Zillur Rahman
Publication date
01-12-2016
Publisher
Springer Vienna
Published in
Social Network Analysis and Mining / Issue 1/2016
Print ISSN: 1869-5450
Electronic ISSN: 1869-5469
DOI
https://doi.org/10.1007/s13278-016-0410-5

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