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Published in:
An Introduction to Sports Entrepreneurship Read chapter Read first chapter

2018 | OriginalPaper | Chapter

2. The Sport Industry and Entrepreneurship

Author : Vanessa Ratten

Published in: Sport Entrepreneurship

Publisher: Springer International Publishing

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Abstract

The purpose of this chapter on the sport industry and entrepreneurship is to explore the concepts to advance the field. A novel approach of integrating the practical perspectives about the sport industry with the sports entrepreneurship literature is discussed in order to see the social context of sport. The intention is to generate fresh insights into sport as a form of entrepreneurship, which opens up the field to more discussion. This chapter will provide an overview of the sports industry and entrepreneurship literature although research in this area is still in a nascent stage. This will help to understand the entrepreneurial strategies and growth in the sports context.

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previous chapter An Introduction to Sports Entrepreneurship
next chapter Game Changes in Sport: The Role of Innovation and Creativity
Literature
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Metadata
Title
The Sport Industry and Entrepreneurship
Author
Vanessa Ratten
Copyright Year
2018
Book
Sport Entrepreneurship

Print ISBN: 978-3-319-73009-7

Electronic ISBN: 978-3-319-73010-3

Copyright Year: 2018

DOI
https://doi.org/10.1007/978-3-319-73010-3_2