2007 | OriginalPaper | Chapter
The State of Pricing
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Working as a professor in an engineering school isn’t the ivory tower experience most people envision. True, teaching can be very rewarding and nobody tells you what you’re supposed to research. But unlike professors in law schools or schools of the humanities, engineering professors are required to attract money: money to pay for equipment, money to pay for student tuition and stipends, and money to pay for a reduced teaching load. All in all, it’s a healthy arrangement, providing professors with motivation to work on problems of relevance, since there’s a strong correlation between what people want researched and what they’re willing to pay for. However, sometimes the job seems more like a position in sales than in teaching and research.