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2011 | OriginalPaper | Chapter

The Strategic Core Model

Author : Xavier Gimbert

Published in: Think Strategically

Publisher: Palgrave Macmillan UK

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The world will never go back to the way it was before 2007. In the wake of the 2007-2011 crisis nothing will ever be the same again. And strategic management is no exception to that. This great turbulence of the environment (of all the environments we have seen), these rapid and unpredictable changes it undergoes, will be a characteristic that companies will have to learn to live with. Whether there is a crisis or not, change is here to stay. As a result, strategic management must adapt to it. This obligation to think constantly about strategy is now permanent.

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