2. The Ten Most Common Social Media Mistakes in Companies

The chapter delves into the ten most prevalent social media mistakes that large companies frequently make. It begins by emphasizing the importance of defining clear goals before engaging in social media activities. It then highlights the common error of transferring traditional communication methods to social media platforms without adaptation. The text also underscores the critical need to secure appropriate rights for content used on social media and the challenges of maintaining continuous dialogue channels. Additionally, it warns against chasing trends without strategic planning and underestimating the costs and internal resources required. Legal considerations, such as understanding and adhering to the law, are also emphasized. The chapter further discusses the often-overlooked security implications of social media and the importance of proper password management. Throughout, the chapter offers valuable insights and lessons learned from both personal experience and industry examples, making it a crucial read for anyone looking to enhance their social media strategies.