Skip to main content

Advanced Search

Projected result for your current search: 0

Search Operators:

You can use operators in your search query to narrow down your results even more. Click on the search operator to see an explanation of how it works.
Finds documents with exactly this word group, in exactly this word order and spelling (e.g. "employer branding").
Finds documents with both search terms (e.g. sales AND bonus).
Finds documents with one or the other search term (e.g. porsche OR volkswagen).
Finds documents with all search terms. Blank space is understood as AND (e.g. man robot production).
Finds documents with no appearance of the word behind NOT (e.g. ford NOT "harrison ford").
Finds documents where the search term is mentioned at least "n" times."n" may be any number (e.g. COUNT(gear)>8).
Finds documents with both search terms in any word order, permitting "n" words as a maximum distance between them. Best choose between 15 and 30 (e.g. NEAR(recruit, professionals, 20)).
Finds documents with the search term in word versions or composites. The asterisk * marks whether you wish them BEFORE, BEHIND, or BEFORE and BEHIND the search term (e.g. lightweight*, *lightweight, *lightweight*).
Finds documents with the search term in different spellings. "?" allows only one character (e.g. organi?ation).
Special characters are understood as AND (e.g. Miller Bros. & Sons).

Semantic Search

powered by (Link opens in a new window)
loading …
Log in
Top
Marketing Letters

The Turing test of online reviews: Can we tell the difference between human-written and GPT-4-written online reviews?

  • 12-04-2024
Published in:
Author
Balázs Kovács
Published in
Marketing Letters | Issue 4/2024

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

The article investigates the challenge posed by generative AI, specifically GPT-4, in creating online reviews that are indistinguishable from human-written ones. Through two experimental studies, the authors demonstrate that both human readers and AI detectors struggle to differentiate between genuine and AI-generated reviews. This finding has significant implications for the credibility of review platforms, consumer trust, and the potential for manipulation by malicious actors. The study also discusses the broader impact on marketing strategies, regulatory frameworks, and the evolution of consumer review platforms in the age of advanced AI.
AI Generated

This summary of the content was generated with the help of AI.

Already a customer? Then log in here to gain access.

Customer login

Not a customer yet? Then find out more about our access models now:

Individual Access

Start your personal individual access now. Get instant access to more than 164,000 books and 540 journals – including PDF downloads and new releases.

Starting from 54,00 € per month!    

Get access

Access for Businesses

Utilise Springer Professional in your company and provide your employees with sound specialist knowledge. Request information about corporate access now.

Find out how Springer Professional can uplift your work!

Contact us now

For explorers: Get to know our platforms better with a free registration.

Register for free
previous article Modeling misinformation spread for policy evaluation: a parsimonious framework
Title
The Turing test of online reviews: Can we tell the difference between human-written and GPT-4-written online reviews?
Author
Balázs Kovács
Publication date
12-04-2024
Publisher
Springer US
Published in
Marketing Letters / Issue 4/2024
Print ISSN: 0923-0645
Electronic ISSN: 1573-059X
DOI
https://doi.org/10.1007/s11002-024-09729-3
This content is only visible if you are logged in and have the appropriate permissions.
This content is only visible if you are logged in and have the appropriate permissions.

Other articles of this Issue 4/2024

More of the same: Painful payment methods decrease variety seeking

Modeling misinformation spread for policy evaluation: a parsimonious framework

Online communication styles of narcissistic content and low versus high social media engagement: evidence from Instagram

Participant multitasking in online studies

Don't get embarrassed, get creative! How creative thinking helps mitigate consumer embarrassment

Breaking the news: how does CEO media coverage influence consumer and investor evaluations?

  • Open Access