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Published in:
2018 | OriginalPaper | Chapter
The Use of Facebook in Community Radio: A Quantitative Analysis of the Andean Community of Nations
Authors : Viviana Galarza-Ligña, Amparo Reascos-Trujillo, Stalin Rivera-Imbaquingo
Published in: Proceedings of the International Conference on Information Technology & Systems (ICITS 2018)
Publisher: Springer International Publishing
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Abstract
Facebook, the social network with the greatest number of users at a global level, is presented as a tool of great interaction and reach for the service of thousands of corporations, industries and media: of all sizes and characteristics, which find in this platform an ideal method to get closer to its users, clients and/or audiences. In this way, community radio unites its own characteristics that may be strengthened through the use of this digital platform, securing social cohesion and the audience participation in all daily tasks. Thus, this research revises the quantitative means of the principal parameters of integration and the use of this social network by community radio transmitters in the Andean Community of Nations (CAN) with the goal of establishing a comparative analysis between the countries it is made of.