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2019 | OriginalPaper | Chapter

The Use of the Virtual Fashion Tester: A Usability Study

Authors : Ademario S. Tavares, Marcelo Soares, Márcio Marçal, Luiz W. N. Albuquerque, Aline Neves, Jaciara Silva, Samantha Pimentel, José C. Ramos Filho

Published in: Design, User Experience, and Usability. Practice and Case Studies

Publisher: Springer International Publishing

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Abstract

Internet shopping has been around for a number of years, changing the way companies deal with their customers and technologies have followed that process through new tools and experiences. The fashion industry has followed these changes and has modernized itself to the point where consumers can get clothes without leaving their homes through the use of virtual tasters. From the simplest models that use few anthropometric measures to the most advanced ones with Augmented Reality, avatars and body movements, virtual testers have become allies for both business profits and user experiences. This paper portrays the experience of using a virtual fashion taster by a group of Fashion Design students at a university in Brazil. After evaluating this tool and answering a questionnaire about usability, some questions about ergonomic factors were discussed and proposals were generated for future designs.

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Title: The Use of the Virtual Fashion Tester: A Usability Study
Authors: Ademario S. Tavares
Marcelo Soares
Márcio Marçal
Luiz W. N. Albuquerque
Aline Neves
Jaciara Silva
Samantha Pimentel
José C. Ramos Filho
Publisher: Springer International Publishing
Book: Design, User Experience, and Usability. Practice and Case Studies
Print ISBN: 978-3-030-23534-5

Electronic ISBN: 978-3-030-23535-2

Copyright Year: 2019
DOI: https://doi.org/10.1007/978-3-030-23535-2_42

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