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2023 | OriginalPaper | Chapter

The Value Chain Construction of Cross-Border E-Commerce Platform “AliExpress”

Authors : Zhan Li, Hao Zheng

Published in: Innovation of Digital Economy

Publisher: Springer Nature Singapore

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Abstract

The update and iteration of Internet technology has stimulated the emergence of new business activities. Among them, the cross-border e-commerce platform for global consumers has achieved rapid development due to its convenient transaction and transcending time and space constraints. It has also become the choice of many merchants who intend to establish and expand cross-border business. This article takes the cross-border e-commerce platform AliExpress as the main research case, and elaborates on the relevant value chain links of AliExpress’s partnerships, cross-border logistics, customer service, marketing, cross-border payments and so on. Specific analysis of AliExpress’s enterprise value chain construction.

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Appendix
Available only for authorised users
Literature
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Beijing Xinhuaxin Business Risk Management Co., Ltd. (2015). Beijing: China Renmin University Press.
Deng, Y. (2019). Comparative Study on Business Models of B2C Cross-border E-commerce Platform between Amazon and Alibaba. Unpubished doctorial dissertation, Lanzhou University of Finance and Economics, Lanzhou.
Fang, C., & Hang, Y. Y. (2015). Discussion on the Operation Mode of China’s Cross-border E-commerce Platform. Times Finance, 32, 13–14.
Fu, X. (2020). Enterprise Value Chain Management. Zhejiang Gongshang University Press.
Li, J., Cui, Y. W., & Wang, T. (2019). Operation and Management of Cross-border E-commerce AliExpress. Posts & Telecom Press.
Porter, M. E. (2014). Competitive Strategy. CITIC Press.
Online Retail. (2021). Aliexpress Russia's GMV comes to 209.6 bln rubles in 2020. Interfax: Russia & CIS IT & Telecom Weekly.
Xue, Y., Ouyang, C., Wang, H. J. & Jiang, Z. W. (2016). China’s Cross-border E-commerce Development Report 2016. AliResearch & Alibaba Cross-border E-commerce Research Center.
Ye, Z. H. (2018). Analysis of the Impact of B2C Cross-border E-commerce Platform on China’s Foreign Trade-Taking Alibaba AliExpress as an Example. Knowledge Economy, 02, 77–78.
Zhang, Z. P. (May 2020) China Cross-Border E-Commerce Development Report.
Metadata
Title
The Value Chain Construction of Cross-Border E-Commerce Platform “AliExpress”
Authors
Zhan Li
Hao Zheng
Copyright Year
2023
Publisher
Springer Nature Singapore
Book
Innovation of Digital Economy

Print ISBN: 978-981-9917-40-2

Electronic ISBN: 978-981-9917-41-9

Copyright Year: 2023

DOI
https://doi.org/10.1007/978-981-99-1741-9_32