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01-07-2024 | Editorial

The Veggie Trend

Author: Marc Ziegler

Published in: MTZ worldwide | Issue 7-8/2024

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Do you remember the analog cheese scandal in 2008, when food inspectors put a stop to the activities of fraudulent manufacturers of food products who were selling ready meals, sandwiches and pretzels containing sludge made from vegetable fat, protein powder, and flavor enhancer masquerading as cheese? This was followed by an outcry and then a labeling requirement, but the product has not actually disappeared. On the contrary, the cheap substitute was rapidly transformed into an alternative product. Analog became vegan, the price increased fourfold, and everyone was pleased, in particular of course the food industry. That's how good marketing works. …

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Title: The Veggie Trend
Author: Marc Ziegler
Publication date: 01-07-2024
Publisher: Springer Fachmedien Wiesbaden
Published in: MTZ worldwide / Issue 7-8/2024
Electronic ISSN: 2192-9114
DOI: https://doi.org/10.1007/s38313-024-1952-y

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