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The Virtual Dressing Room: A Return Rate Study

  • 2020
  • OriginalPaper
  • Chapter
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Author
Michael Boelstoft Holte
Published in
Virtual, Augmented and Mixed Reality. Industrial and Everyday Life Applications
Publisher
Springer International Publishing

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Abstract

This paper presents an evaluation of a virtual dressing room’s impact on the return rate of garments purchased online. First, we introduce our recent developed prototype of a virtual dressing room. Next, we present the research and test design. This work involves a comparative study of the virtual dressing room with a traditional web shop and a real physical fitting room. Results show that, although the test participants (n = 75) preferred the real physical fitting room, the virtual dressing room showed significant (p = 0.003) better performance on delivering information on the shape/fit than the traditional web shop. While the virtual dressing room did not provide significant different performance over the web shop with respect to delivering information on the fabric, color nor size (p = 0.08), helping choosing the correct size and shape/fit were qualitatively addressed as the main advantages of the virtual dressing room. Wrong size and shape/fit were also found to be the two most important reasons for returning online purchases.

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Title
The Virtual Dressing Room: A Return Rate Study
Author
Michael Boelstoft Holte
Copyright Year
2020
Book
Virtual, Augmented and Mixed Reality. Industrial and Everyday Life Applications

Print ISBN: 978-3-030-49697-5

Electronic ISBN: 978-3-030-49698-2

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-030-49698-2_6
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