Theoretical Landscape in Servitization

The chapter delves into the theoretical landscape of servitization, a shift from product-centric to service-centric business models. It discusses the multidisciplinary research surrounding this transformation, including key concepts, the structure of the servitization field, and the conceptual landscape. The author provides a detailed analysis of servitization as content, process, and context, highlighting the importance of digitalization and the need for further process-oriented research. The chapter also offers insights into the methodological landscape of servitization research and suggests future avenues for exploration. This comprehensive overview makes the chapter a valuable resource for professionals seeking to understand the complexities and future directions of servitization.